I am very pleased to announce a partnership with Zeiss USA and The Elders documentary project. Zeiss is an optics manufacturer specializing in still photo and cinema lenses used on a variety of cameras. Some of their lenses cost 4-5 times the total budget of this project! I’m so grateful for their support of the project, and this is a huge boost for independent film.

I’m excited to post here that the project will benefit from a set of prime lenses (shown above) that have been donated for use during shooting. This is a significant boost to morale, and is another indication that the project is on to something important. A “prime” lens is one in which the focal length is fixed. These are somewhat rare in the consumer world today, as most digital cameras have “zoom” as a big selling point. A prime lens does not zoom – in fact, the only way to zoom would be to move closer to the subject! Read the rest of this entry »